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Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar ; foreword by Marc Fischer.

By: Material type: TextSeries: Management for ProfessionalsPublication details: Wiesbaden, Germany : Springer, [2022].Description: xvii, 115 pages : illustrations (chiefly color) ; 24 cmISBN:
  • 9783658380526 (hbk)
Subject(s): LOC classification:
  • HF5415.13 .S887 2022
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