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Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically /

Stürze, Sascha

Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar ; foreword by Marc Fischer. - Wiesbaden, Germany : Springer, [2022]. - xvii, 115 pages : illustrations (chiefly color) ; 24 cm - Management for Professionals .

ISBN: 9783658380526 (hbk)

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / .S887 2022

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