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Digital Marketing Strategy : an integrated approach to online marketing / Simon Kingsnorth.

By: Material type: TextPublication details: New York: Kogan Page, 2022.Edition: Third EditionDescription: xvi, 399 pages : illustrations ; 24 cmISBN:
  • 9781398605978 (pbk)
  • 9781398605992 (hbk)
Subject(s): Additional physical formats: Online version:: Digital marketing strategyDDC classification:
  • 658.8/72 23/eng/20220225
LOC classification:
  • HF5548.32 .K55 2022
List(s) this item appears in: Business Continuity Management
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Holdings
Item type Current library Collection Call number Copy number Status Notes Barcode
Books Rabdan Academy General Stacks General Collection HF5548.32 .K55 2022 (Browse shelf(Opens below)) C. 2 Available $ 122.85 22567
Books Rabdan Academy General Stacks General Collection HF5548.32 .K55 2022 (Browse shelf(Opens below)) C. 1 Available AED 143.00 22113
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"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"--

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