Digital Marketing Strategy : an integrated approach to online marketing / Simon Kingsnorth.
Material type:
- 9781398605978 (pbk)
- 9781398605992 (hbk)
- 658.8/72 23/eng/20220225
- HF5548.32 .K55 2022
Item type | Current library | Collection | Call number | Copy number | Status | Notes | Barcode | |
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Rabdan Academy General Stacks | General Collection | HF5548.32 .K55 2022 (Browse shelf(Opens below)) | C. 2 | Available | $ 122.85 | 22567 | |
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Rabdan Academy General Stacks | General Collection | HF5548.32 .K55 2022 (Browse shelf(Opens below)) | C. 1 | Available | AED 143.00 | 22113 |
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HF5548 .M571 Stakeholder analysis methodologies resource book | HF5548.32 .B651 2022 Blockchain Technology Applications in Businesses and Organizations / | HF5548.32 .K55 2022 Digital Marketing Strategy : an integrated approach to online marketing / | HF5548.32 .K55 2022 Digital Marketing Strategy : an integrated approach to online marketing / | HF5548.37 .W55 2013 Principles of Incident Response and Disaster Recovery / Michael E. Whitman. | HF5548.37 .W55 2013 Principles of Incident Response and Disaster Recovery / Michael E. Whitman. | HF5548.37 .W926 2023 Information Security Management / |
"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"--
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