Digital Marketing Strategy : (Record no. 5653)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02475cam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22444616 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241118143556.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220225t20222022nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2022010051 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398605978 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398605992 (hbk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5548.32 |
| Item number | .K55 2022 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 23/eng/20220225 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kingsnorth, Simon, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Digital Marketing Strategy : |
| Remainder of title | an integrated approach to online marketing / |
| Statement of responsibility, etc | Simon Kingsnorth. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 399 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | "Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Online version: |
| Main entry heading | Kingsnorth, Simon. |
| Title | Digital marketing strategy |
| Edition | 3rd. |
| Place, publisher, and date of publication | New York, NY : Kogan Page Inc, [2022] |
| International Standard Book Number | 9781398605985 |
| Record control number | (DLC) 2022010052 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Collection | Rabdan Academy | Rabdan Academy | General Stacks | 07/04/2023 | Dar Kreidieh Publishing | 143.00 | HF5548.32 .K55 2022 | 22113 | 07/04/2023 | C. 1 | 07/04/2023 | Books | AED 143.00 | ||||
| Library of Congress Classification | General Collection | Rabdan Academy | Rabdan Academy | General Stacks | 01/09/2024 | GOBI | HF5548.32 .K55 2022 | 22567 | 01/09/2024 | C. 2 | 01/09/2024 | Books | $ 122.85 |