Brand management : (Record no. 1885)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00782cam a2200241 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080521s2009 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415443265 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415443261 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415443272 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 041544327X (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780203996171 (ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0203996178 (ebook) |
| 050 00 - LOC CALL NUMBER | |
| LOC CALL NUMBER | HD69 .B7 |
| Cutter Number | H43 2009 |
| 100 1# - MAIN AUTHOR | |
| Author Name | Heding, Tilde. |
| 245 10 - TITLE | |
| Title | Brand management : |
| Remainder of title | research, theory and practice / |
| 260 ## - PUBLICATION DETAILS | |
| Place of publication | London ; |
| -- | New York : |
| Name of publisher | Routledge, |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extends | xviii, 267 p. : |
| 650 #0 - SUBJECT HEADING | |
| Subject Keywords | Brand name products |
| 650 #0 - SUBJECT HEADING | |
| Subject Keywords | Branding (Marketing) |
| 700 1# - ADDITIONAL AUTHORS | |
| Additional Authors | Knudtzen, Charlotte F. |
| 700 1# - ADDITIONAL AUTHORS | |
| Additional Authors | Bjerre, Mogens, |
| 856 41 - ONLINE ACCESS | |
| Materials specified | Table of contents only |
| URL | <a href="http://www.loc.gov/catdir/toc/ecip0818/2008021896.html">http://www.loc.gov/catdir/toc/ecip0818/2008021896.html</a> |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Home library | Current library | Shelving Location | Date Acquired | Total Checkouts | Full Call Number | Barcode | Date Last Seen | Price effective from | Koha Item Type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Rabdan Academy | Rabdan Academy | General Stacks | 02/18/2016 | HD69 .B7 H43 2009 | 156714 | 02/18/2016 | 02/18/2016 | Books |