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Brand management : research, theory and practice /

Heding, Tilde.

Brand management : research, theory and practice / - London ; New York : Routledge, 2009. - xviii, 267 p. :

ISBN: 9780415443265 (hbk.) 0415443261 (hbk.) 9780415443272 (pbk.) 041544327X (pbk.) 9780203996171 (ebook) 0203996178 (ebook)

Subjects--Topical Terms:
Brand name products
Branding (Marketing)

LC Class. No.: HD69 .B7 / H43 2009

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