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Managing customer value : creating quality and service that customers can see /

Gale, Bradley T.

Managing customer value : creating quality and service that customers can see / - New York : Free Press, c1994. - xxii, 424 p. :

ISBN: 9781451612929

Subjects--Topical Terms:
Marketing
Quality of products
Consumer satisfaction

LC Class. No.: HF5415.157 / .G34 1994

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