000			01231nam a22001817a 4500
008			241003b |||||||| |||| 00| 0 eng d
020			_a9781529361421
050			_aHD49 _b.S454 2020
100			_aSegal, Edward
245			_aCrisis Ahead : _b101 ways to prepare for and bounce back from disasters, scandals, and other emergencies / _cEdward Segal.
260			_aBoston: _aLondon: _bNicholas Brealey Publishing, _c2020.
300			_axx, 277 Pages ; _c23 cm.
520			_aThis book is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared. While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ahead attest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan.
650			_aCrisis Management.
650			_aPublic Relations.
650			_aPublicity.
942			_2lcc _cBK
999			_c6757 _d6757