| 000 | 00666nam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 231214b ||||| |||| 00| 0 eng d | ||
| 020 | _a9783658380526 (hbk) | ||
| 050 |
_aHF5415.13 _b.S887 2022 |
||
| 100 | _aStürze, Sascha | ||
| 245 |
_aAgile Marketing Performance Management : _b10 Success Factors for Maximizing Marketing ROI Dynamically / _cSascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar ; foreword by Marc Fischer. |
||
| 260 |
_aWiesbaden, Germany : _bSpringer, _c[2022]. |
||
| 300 |
_axvii, 115 pages : _billustrations (chiefly color) ; _c24 cm |
||
| 440 | 1 | _aManagement for Professionals | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c6060 _d6060 |
||