| 000 | 02475cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 22444616 | ||
| 005 | 20241118143556.0 | ||
| 008 | 220225t20222022nyua b 001 0 eng | ||
| 010 | _a 2022010051 | ||
| 020 | _a9781398605978 (pbk) | ||
| 020 | _a9781398605992 (hbk) | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5548.32 _b.K55 2022 |
| 082 | 0 | 0 |
_a658.8/72 _223/eng/20220225 |
| 100 | 1 |
_aKingsnorth, Simon, _eauthor. |
|
| 245 | 1 | 0 |
_aDigital Marketing Strategy : _ban integrated approach to online marketing / _cSimon Kingsnorth. |
| 250 | _aThird Edition. | ||
| 260 |
_aNew York: _bKogan Page, _c2022. |
||
| 300 |
_axvi, 399 pages : _billustrations ; _c24 cm. |
||
| 521 | _a"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"-- | ||
| 650 | 0 |
_aElectronic commerce _xManagement. |
|
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aStrategic planning. | |
| 776 | 0 | 8 |
_iOnline version: _aKingsnorth, Simon. _tDigital marketing strategy _b3rd. _dNew York, NY : Kogan Page Inc, [2022] _z9781398605985 _w(DLC) 2022010052 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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