000 02715cam a2200445xi 4500
001 tfe1296533984
003 OCoLC
005 20230529145649.0
006 m o d
007 cr |||||||||||
008 220213t20221974enk o 000 0 eng d
020 _z9781032197784
024 7 _a10.4324/9781003261032
035 _a(OCoLC)1296533984
_z(OCoLC)1296583178
037 _atfe9781003261032
040 _aYDX
_beng
_erda
_epn
_cYDX
_dYDX
_dTYFRS
_dOCLCO
_dOCLCF
_dUKAHL
_dN$T
_dYDX
_dOCLCQ
043 _ae-uk---
049 _aGWRE
050 4 _aHG939.5
_b.H147 2022
100 1 _aHague, D. C.
_q(Douglas Chalmers),
_d1926-2015.
245 1 0 _aDevaluation and Pricing Decisions :
_ba case study approach /
_cD. C. Hague, E. Oakeshott and A. Strain.
250 _aThis edition first published in 2022.
260 _aNew York:
_bRoutledge,
_c2022.
300 _a388 pages;
_c24 cm.
490 1 _aRoutledge revivals.
520 _aFirst published in 1974, Devaluation and Pricing Decisions is based on case studies of the export pricing decisions made by nineteen major British companies after the 1967 devaluation. The aim was to look in detail at the decisions that major British firms took after devaluation and to see how they had responded to this major change in government policy. This book shows how far the firms had anticipated the devaluation; what company objectives were at that time and what changes in these objectives, or in pricing and marketing policies, were made to take advantage of new opportunities for exporting and for import substitution. The researchers also examined the actual process of decision making to find what information was available to the decision makers and how they used it. The book is directed to businessmen taking decisions on export prices and marketing in the world of today where foreign exchange rates change frequently. It is also directed towards those responsible for shaping national economic policy. For students of economics, it represents a study showing, in considerable detail, how a number of businesses responded to the 1967 devaluation.
650 0 _aDevaluation of currency
_zGreat Britain.
650 0 _aPricing
_zGreat Britain.
650 7 _aDevaluation of currency.
_2fast
650 7 _aPricing.
_2fast
651 7 _aGreat Britain.
_2fast
700 1 _aOakeshott, W. E. F.
_q(W. Evelyn F.)
700 1 _aStrain, A. A.
_q(Adrian Anthony)
710 2 _aManchester Business School.
_bCentre for Business Research.
776 0 8 _iPrint version:
_z9781000534160.
776 0 8 _iPrint version:
_z1032197781
_z9781032197784
_w(OCoLC)1264138392.
830 0 _aRoutledge revivals.
907 _a.b121114636
_b10-03-22
_c03-02-22
942 _2lcc
_cBK
999 _c5603
_d5603