000			01867cam a2200253 i 4500
999			_c4412 _d4412
001			on1041140726
003			OCoLC
005			20191105091328.0
008			180620s2019 nyua b 001 0 eng d
020			_a9781260092370
020			_a1260092372
040			_aU2Q _beng _cU2Q _dU2Q _dOCLCF _dOCLCQ _dSISMU _dZWZ _dIAO
050		4	_aHD 30.28 _b.R684 2019
082	0	4	_a658.4012 _223
100	1		_aRothaermel, Frank T., _eauthor.
245	1	0	_aStrategic management / _cFrank T. Rothaermel, Georgia Institute of Technology.
250			_aFourth edition, international student edition.
300			_axxviii, 555 pages : _bcolor illustrations ; _c26 cm
504			_aIncludes bibliographical references and indexes.
505	0		_aPART ONE: ANALYSIS -- CHAPTER 1: What Is Strategy? -- CHAPTER 2: Strategic Leadership: Managing the Strategy Process -- CHAPTER 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups -- CHAPTER 4: Internal Analysis: Resources, Capabilities, and Core Competencies -- CHAPTER 5: Competitive Advantage, Firm Performance, and Business Models -- PART TWO: FORMULATION -- CHAPTER 6: Business Strategy: Differentiation, Cost Leadership, and Blue Oceans -- CHAPTER 7: Business Strategy: Innovation, Entrepreneurship, and Platforms -- CHAPTER 8: Corporate Strategy: Vertical Integration and Diversification -- CHAPTER 9: Corporate Strategy: Strategic Alliances, Mergers and Acquisitions -- CHAPTER 10: Global Strategy: Competing Around the World -- PART THREE: IMPLEMENTATION -- CHAPTER 11: Organizational Design: Structure, Culture, and Control -- CHAPTER 12: Corporate Governance and Business Ethics -- PART FOUR: MINICASES -- HOW TO CONDUCT A CASE ANALYSIS -- PART FIVE: FULL-LENGTH CASES -- Company Index -- Name Index -- Subject Index.
650		0	_aStrategic planning.
650		0	_aManagement.
942			_2lcc _cBK