000			02972cam a2200337 a 4500
001			15702046
003			OSt
005			20170202105059.0
008			090416s2009 nyu b 001 0 eng
010			_a 2009013960
020			_a9781402762468
020			_a1402762461
035			_a(OCoLC)ocn316031495
040			_aDLC _cDLC _dYDX _dSEO _dDLC
050	0	0	_aHF5387 _b.F564 2009
082	0	0	_a658.4/08 _222
100	1		_aFirestein, Peter.
245	1	0	_aCrisis of character : _bbuilding corporate reputation in the age of skepticism / _cPeter Firestein.
260			_aNew York, NY : _bSterling, _cc2009.
300			_ax, 292 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIt's always personal -- The great stealth factor in business -- Structural corruption -- Building reputation across a global company -- Investor relations and the language of value -- Strategy 1: establish core values and reputation will follow -- Strategy 2: see yourself through stakeholders' eyes -- Strategy 3: define your company's landscape -- Strategy 4: build your reputation from the inside out -- Strategy 5: tell your corporate story -- Strategy 6: prepare for crisis -- Strategy 7: the governance imperative.
520			_aReputation matters now more than ever. Public opinion in the wake of the financial meltdown has revealed the publics abiding mistrust of corporations and the executives who run them. Scrutiny from the internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In todays economy, reputation is a prime factor in a corporations bottom line. Via its groundbreaking Seven Strategies of Reputation Leadership, Crisis of Character offers a fail-proof way for executives to immunize themselves and their companies against the breakdowns that can happen to even the most prominent organizations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola),Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests. This books many stories vividly illustrate how corporate strategy must shift to deal effectively with globalization and the new environmental and human rights standards that come with it. Crises of Character offers invaluable advice to anyone who operates in the public sphere and who understands that reputation is the key to survival.
650		0	_aBusiness ethics.
650		0	_aIndustrial management.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1010/2009013960-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1010/2009013960-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c2862 _d2862