000			02252cam a2200217 a 4500
008			130225s2012 enka 000 0 eng d
020			_a9781118478103
020			_a111847810X
050	0	0	_aHF5386 _b.K532 2012
100	1		_aKingdon, Matt.
245	1	4	_aThe science of serendipity : _bhow to unlock the promise of innovation in large organisations / _cMatt Kingdon.
260			_aWest Sussex, UK : _bJohn Wiley & Sons Inc., _c2012.
300			_a246 p. : col. ill. ; 24 cm.
500			_aIncludes bibliographical references and index.
520			_a"Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn. As Matt Kingdon argues in The Science of Serendipity, it’s corporate innovators battling within large, established organisations who are the field’s real heroes. Tapping into 20 years of experience on the front lines of innovation—bringing new products and services to market and helping organisations become more creative—Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see—and seize—opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success? In a conversational, jargon-free style built on a practitioner’s observations and anecdotes, The Science of Serendipity traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you’re looking for a guide in your fight against the corporate machine, this is the business book for you." --publisher's website
650		0	_aSuccess in business.
650		0	_aCreative ability in business.
856	4	2	_3Publisher description _uhttp://eu.wiley.com/WileyCDA/WileyTitle/productCd-111847810X.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1307/2012538778-t.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1308/2012538778-b.html
999			_c2843 _d2843