| 000 | 00782cam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c1885 _d1885 |
||
| 008 | 080521s2009 enka b 001 0 eng | ||
| 020 | _a9780415443265 (hbk.) | ||
| 020 | _a0415443261 (hbk.) | ||
| 020 | _a9780415443272 (pbk.) | ||
| 020 | _a041544327X (pbk.) | ||
| 020 | _a9780203996171 (ebook) | ||
| 020 | _a0203996178 (ebook) | ||
| 050 | 0 | 0 |
_aHD69 .B7 _bH43 2009 |
| 100 | 1 | _aHeding, Tilde. | |
| 245 | 1 | 0 |
_aBrand management : _bresearch, theory and practice / |
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2009. |
||
| 300 | _axviii, 267 p. : | ||
| 650 | 0 | _aBrand name products | |
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 | _aKnudtzen, Charlotte F. | |
| 700 | 1 | _aBjerre, Mogens, | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0818/2008021896.html |