000 00521cam a22001691a 4500
999 _c1519
_d1519
008 931025s1994 nyua b 001 0 eng
020 _a9781451612929
050 0 0 _aHF5415.157
_b.G34 1994
100 1 _aGale, Bradley T.
245 1 0 _aManaging customer value :
_bcreating quality and service that customers can see /
260 _aNew York :
_bFree Press,
_cc1994.
300 _axxii, 424 p. :
650 0 _aMarketing
650 0 _aQuality of products
650 0 _aConsumer satisfaction
700 1 _aWood, Robert Chapman.