Includes index.

Introduction -- Part 1: Getting started with DIY websites. From groundbreaking to grand opening: constructing your website step by step -- Laying your website's foundation -- Part 2: Creating a site that people will visit. Resonating with visitors -- Nailing SEO basics: search engine optimization 101 -- Killing it with keywords -- Part 3: Architecting plans for your website. A place for everything and everything in its place -- Content scaffold: supporting your website's information -- Preparing your site's content -- Part 4: Designing and laying out your website. Deconstructing the anatomy of web pages -- Unfurling the canvas of design options -- Generating leads from your website -- Part 5: Going live and measuring results. Optimizing each page for search (on-page optimization) -- Ribbon-cutting in cyberspace: your website's grand opening -- Securing your website -- Keeping up with the Joneses: measuring what you built and making it better -- Part 6: The part of tens. The ten commandments of building a successful website -- Ten rookie mistakes to avoid -- Index.