TY  - BOOK
AU  - Segal, Edward
TI  - Crisis Ahead: 101 ways to prepare for and bounce back from disasters, scandals, and other emergencies 
SN  - 9781529361421
AV  - HD49 .S454 2020
PY  - 2020///
CY  - Boston, London
PB  - Nicholas Brealey Publishing
KW  - Crisis Management
KW  - Public Relations
KW  - Publicity
N2  - This book is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared. While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ahead attest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan
ER  -