TY  - BOOK
AU  - Morrow,Jordan
TI  - Be Data Driven: how organizations can harness the power of data 
SN  - 9781398606562
AV  - HD58.9 .M883 2022
U1  - 658.4/013 23/eng/20220614
PY  - 2022///
CY  - London, New York, NY
PB  - Kogan Page Limited
KW  - Organizational effectiveness
KW  - Business
KW  - Data processing
KW  - Decision making
KW  - Management
KW  - Statistical methods
KW  - Information resources management
KW  - Management information systems
KW  - Organizational change
N2  - "Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture. Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary. This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, Be Data Driven shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven"--
ER  -