TY  - BOOK
AU  - Lewrick,Michael
ED  - John Wiley & Sons,
TI  - Design Thinking and Innovation Metrics: powerful tools to manage creativity, OKRs, product, and business success 
SN  - 9781119983651
AV  - HD30.23 .L678 2023
U1  - 658.4/03 23/eng/20230324
PY  - 2023///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Industrial management
KW  - Decision making
KW  - Success in business
KW  - Creative ability in business
KW  - Organizational change
KW  - Management
KW  - Critical thinking
N1  - Includes bibliographical references and index
N2  - "Measuring innovation is a crucial step toward managing it successfully, and it's one of the biggest challenges for start-ups, small businesses, and large enterprises. To create a successful innovation pipeline business leaders, product owners, and innovators, leaders must go beyond the traditional accounting methods to create, manage, and measure the impact of their innovations. Design Thinking and Innovation Metrics explains in simple terms how to define and measure innovation, creativity, and business success, so innovation can be managed and can become a driver of exponential business growth"--
ER  -