TY  - BOOK
AU  - Merton,Robert King
AU  - Lowenthal,Marjorie Fiske
AU  - Kendall,Patricia L.
TI  - The focused interview: a manual of problems and procedures 
SN  - 0029209854
AV  - H61.28 .M4 1990
U1  - 658.8/3 20
PY  - 1990///
CY  - New York, London
PB  - Free Pree, Collier Macmillan
KW  - Focus groups
KW  - Marketing research
N1  - Includes bibliographical references (p. 187-194) and index
ER  -