TY - BOOK AU - Kingdon,Matt TI - The science of serendipity: how to unlock the promise of innovation in large organisations SN - 9781118478103 AV - HF5386 .K532 2012 PY - 2012/// CY - West Sussex, UK PB - John Wiley & Sons Inc. KW - Success in business KW - Creative ability in business N1 - Includes bibliographical references and index. N2 - "Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn. As Matt Kingdon argues in The Science of Serendipity, it’s corporate innovators battling within large, established organisations who are the field’s real heroes. Tapping into 20 years of experience on the front lines of innovation—bringing new products and services to market and helping organisations become more creative—Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see—and seize—opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success? In a conversational, jargon-free style built on a practitioner’s observations and anecdotes, The Science of Serendipity traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you’re looking for a guide in your fight against the corporate machine, this is the business book for you." --publisher's website UR - http://eu.wiley.com/WileyCDA/WileyTitle/productCd-111847810X.html UR - http://www.loc.gov/catdir/enhancements/fy1307/2012538778-t.html UR - http://www.loc.gov/catdir/enhancements/fy1308/2012538778-b.html ER -