TY  - BOOK
AU  - Mckeown,Max
TI  - The innovation book: how to manage ideas and execution for outstanding results 
SN  - 9781292011905 (pbk.)
AV  - HD53 .M386 2014
PY  - 2014///
CY  - Harlow, England
PB  - Pearson Education
KW  - Creative ability in business
KW  - Creative thinking
KW  - Strategic planning
KW  - New products
KW  - Diffusion of innovations
KW  - Management
KW  - Technological innovations
N1  - Includes index
N2  - "The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.

It answers the following questions:
· How do you become a more innovative thinker?
· How do you lead and manage creative people?
· How can you use innovation tools to get the best results?
· How can you engage people with innovation?
· How do you avoid pitfalls, problems and screw-ups?

With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities." -- publisher's website
UR  - http://www.pearsoned.co.uk/bookshop/detail.asp?WT.oss=9781292011905&WT.oss_r=1&item=100000000554006
ER  -