Crisis Ahead : 101 ways to prepare for and bounce back from disasters, scandals, and other emergencies /
Segal, Edward
Crisis Ahead : 101 ways to prepare for and bounce back from disasters, scandals, and other emergencies / Edward Segal. - Boston: London: Nicholas Brealey Publishing, 2020. - xx, 277 Pages ; 23 cm.
This book is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared. While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ahead attest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan.
9781529361421
Crisis Management.
Public Relations.
Publicity.
HD49 / .S454 2020
Crisis Ahead : 101 ways to prepare for and bounce back from disasters, scandals, and other emergencies / Edward Segal. - Boston: London: Nicholas Brealey Publishing, 2020. - xx, 277 Pages ; 23 cm.
This book is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared. While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ahead attest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan.
9781529361421
Crisis Management.
Public Relations.
Publicity.
HD49 / .S454 2020