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Marketing Management /

Kotler, Philip.

Marketing Management / Philip Kotler ... [et al.]. - 2nd ed. - Harlow, England ; New York : Pearson, 2012. - xxxix, 1022 p. : . col. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780273743613

LCCN: 2012003788

Subjects--Topical Terms:
Marketing--Management.--Europe
Marketing--Management.

LC Class. No.: HF5415.13 / .K87 2012

Dewey Class. No.: 658.8

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