The focused interview :
Merton, Robert King, 1910-2003
The focused interview : a manual of problems and procedures / by Robert K. Merton, Marjorie Fiske, Patricia L. Kendall. - 2nd ed. - New York : London : Free Pree ; Collier Macmillan, c1990. - xxxiii, 200 p. ; 22 cm.
Includes bibliographical references (p. 187-194) and index.
0029209854 0029209862 (pbk.)
90030322
Focus groups.
Marketing research.
H61.28 / .M4 1990
658.8/3
The focused interview : a manual of problems and procedures / by Robert K. Merton, Marjorie Fiske, Patricia L. Kendall. - 2nd ed. - New York : London : Free Pree ; Collier Macmillan, c1990. - xxxiii, 200 p. ; 22 cm.
Includes bibliographical references (p. 187-194) and index.
0029209854 0029209862 (pbk.)
90030322
Focus groups.
Marketing research.
H61.28 / .M4 1990
658.8/3