The innovation book :
Mckeown, Max.
The innovation book : how to manage ideas and execution for outstanding results / Max Mckeown. - Harlow, England ; Pearson Education , c2014. - xxxv, 258 pages : ill. ; 22 cm.
Includes index.
"The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.
It answers the following questions:
· How do you become a more innovative thinker?
· How do you lead and manage creative people?
· How can you use innovation tools to get the best results?
· How can you engage people with innovation?
· How do you avoid pitfalls, problems and screw-ups?
With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities." -- publisher's website
9781292011905 (pbk.)
Creative ability in business.
Creative thinking.
Strategic planning.
New products.
Diffusion of innovations--Management.
Technological innovations--Management.
HD53 / .M386 2014
The innovation book : how to manage ideas and execution for outstanding results / Max Mckeown. - Harlow, England ; Pearson Education , c2014. - xxxv, 258 pages : ill. ; 22 cm.
Includes index.
"The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.
It answers the following questions:
· How do you become a more innovative thinker?
· How do you lead and manage creative people?
· How can you use innovation tools to get the best results?
· How can you engage people with innovation?
· How do you avoid pitfalls, problems and screw-ups?
With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities." -- publisher's website
9781292011905 (pbk.)
Creative ability in business.
Creative thinking.
Strategic planning.
New products.
Diffusion of innovations--Management.
Technological innovations--Management.
HD53 / .M386 2014