Nudge :
Thaler, Richard H.,
Nudge : improving decisions about health, wealth and happiness / Richard H. Thaler and Cass R. Sunstein. - [Rev. ed.]. - London Penguin Books 2009 - x, 305 p, ill., 20 cm
Originally published: New Haven, Conn.: Yale University Press, 2008.
9780141040011
Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.
HB74 / .P8 2009
Nudge : improving decisions about health, wealth and happiness / Richard H. Thaler and Cass R. Sunstein. - [Rev. ed.]. - London Penguin Books 2009 - x, 305 p, ill., 20 cm
Originally published: New Haven, Conn.: Yale University Press, 2008.
9780141040011
Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.
HB74 / .P8 2009