Nudge :

Thaler, Richard H.,

Nudge : improving decisions about health, wealth and happiness / Richard H. Thaler and Cass R. Sunstein. - [Rev. ed.]. - London Penguin Books 2009 - x, 305 p, ill., 20 cm

Originally published: New Haven, Conn.: Yale University Press, 2008.

9780141040011


Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.

HB74 / .P8 2009


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