Marketing in the public sector :
Kotler, Philip.
Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee. - Upper Saddle River, N.J. : Wharton School Pub., c2007. - xv, 332 p, ill., 24 cm
Includes bibliographical references (p. 291-308) and index.
9780137060863
Government productivity.
Public administration--Citizen participation.
Administrative agencies--Management.
JF1525.P67 / K68 2007
Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee. - Upper Saddle River, N.J. : Wharton School Pub., c2007. - xv, 332 p, ill., 24 cm
Includes bibliographical references (p. 291-308) and index.
9780137060863
Government productivity.
Public administration--Citizen participation.
Administrative agencies--Management.
JF1525.P67 / K68 2007